the Copywriter Who Wrote the
"Traffic Secrets" Sales Letter
A Legend In His Own Lifetime
As a copywriter and consultant for close to 30 years, he was instrumental in selling over a hundred million dollars worth of products and services for a wide variety of clients.
Fortin's most notable success is a sales letter that sold over one million dollars online on launch day -- the sales letter for John Reese's "Traffic Secrets" launch in 2004.
While Fortin is not the only copywriter to have accomplished this milestone, he still holds the distinction as the first copywriter in history to reach this record sales volume in a single day.
So when Nathan Segal had the opportunity to sit down with Michel Fortin for a one-hour interview, it was bound to be an interesting conversation.
Could you imagine being hired to write the sales letter for the biggest product launch of the decade, then being told after a month of planning & writing and three days from launch date that your boss doesn't like the sales letter you wrote for the launch?
That is precisely what happened when Michel Fortin was hired to write the sales letter for John Reese, creator of "Traffic Secrets."
With only 72 hours left before launch, Fortin had to rewrite the sales letter that went on to produce $1,080,496 in just 18 hours.
Can you imagine the pressure he must have been feeling as the minute hand passed the "12" every hour and his deadline drew closer and closer?
A lesser copywriter might have failed, and if he had failed, you and I may have never heard of that product called "Traffic Secrets."
In this interview, you will learn why Michel Fortin is one of the best copywriters in the world.
To Learn From a Legend, with:
"Writing Sales Copy with Michel Fortin"
Inside "Writing Sales Copy with Michel Fortin," we have included the original one-hour video interview, and a transcript of that interview that you can read at your leisure.
After sharing the story of the "behind the scenes" nightmare of writing the sales letter for the "Traffic Secrets" launch, Fortin gets into the mechanics of what is required to write a sales letter that sells like gangbusters.
Here is just a sneak peek of what you will learn inside of "Writing Sales Copy with Michel Fortin":
If you sell anything at all online, be it products, services, books, DVD's, etc., you owe it to yourself to learn what will motivate people to buy your offer...
Even if you don't do the actual writing yourself, you owe it to yourself to understand what a great sales letter looks like, so that you can direct your writer to provide a better-converting sales letter that will help more people decide in favor of your offer.
Imagine how things might have been much different if John Reese didn't understand sales copy enough to tell Michel Fortin to rewrite it... Had Reese been oblivious to what makes a good sales page, "Traffic Secrets" might have been another major disappointment in the history of forgotten Internet Marketing failures.
Fortunately for all of us, Reese had the knowledge to know that Michel Fortin needed to do better with his sales letter, and Fortin had the knowledge to be able to turn a disappointing sales letter into a sales letter that generated millions of dollars in sales and secured a place for Michel Fortin and John Reese in the annals of Internet Marketing history.
"Writing Sales Copy with Michel Fortin"
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